Marketing & Advertising

For databases containing articles and other information, see our Articles/Database page under Business & Finance, Management & HR and Media/Communications.

Comprehensive Sites

Advertising World (U. of Texas)

http://advertising.utexas.edu/world/

Great site for students and professionals in the field. Extensive links to marketing communication and advertising resources.

KnowThis.com Virtual Library

http://www.knowthis.com/

Claims to be "...the Internet's leading reference and resource site for marketing, advertising, selling, research..." Selected sites cover areas such as advertising, e-commerce, books and journals in the field, marketing research, associations and educational programs, selling and sales, and other related areas.

Marketing (from About.com)

http://marketing.about.com/?once=true&

Searchable site on numerous topics, including marketing plans and research, demographics and statistics, pricing, sales, customer service, media advertising, etc. Good source for links to "how-to" materials.

Current News

Advertising Age

http://www.adage.com/

Website for well-known publication covering all aspects of the topic. Includes domestic and international news, features, critiques of advertising strategies, information on conferences and events, etc. See the Ad Age Dataplace for selected industry data.

Adweek

http://www.adweek.com/

Well-known for its coverage of advertising and marketing news, this site includes daily news, feature stories, archives, critiques of ad campaigns, industry events, classifieds, box office and music chart listings, etc. Related information is provided on various companion sites, including Brandweek and Mediaweek.

Historial Ads & Business Plans

Ad*Access

http://scriptorium.lib.duke.edu/adaccess/

A collection of digital images of several thousand advertisements printed in U.S. and Canadian newspapers and magazines from 1911-1955. Users can browse by subject categories (e.g. beauty and hygiene, television, etc.) or search by keyword and additional features.

Advertising History (from About.com)

http://advertising.about.com/cs/history/index.htm?once=true&

Gathers many of the sites that focus on the history of a product, commercials, advertisements, etc.

Bplans.com

http://www.bplans.com/

Offers sample business and marketing plans, tools for estimating startup costs and producing a plan outline, full-text resource materials, links to related sites, and an "ask the experts" service and answer bank.

The Emergence of Advertising in America: 1850-1920 (EAA)

http://scriptorium.lib.duke.edu/eaa/

Contains thousands of images from advertising materials used during the period. Types of products represented include advertising cookbooks, Kodak cameras, Pond's beauty products, and tobacco.

Truth in Advertising

http://www.chickenhead.com/truth/index.html

Provides images and text from cigarette advertisements from the 1940s and 1950s.